Through order optimisation and allocation, the Nigerian business ShapShap offers software to make last-mile delivery professions more productive, sustainable, and scalable.
After seeing bad mobility services firsthand in 2018, ShapShap’s founder Khalil Halilu realized that, in contrast to other regions of the world, the African logistics market was driven by supply (or drivers).
He founded ShapShap with his family using his experience in developing technology solutions and logistics management after realizing that the majority of firms in Nigeria are SMEs that rely on last-mile logistics for survival.
Halilu began by physically interviewing 19 individuals who were part of the same social network, the majority of whom were family members and close friends who operate small and medium businesses that depend on last-mile delivery. Then he created a pitch deck to find partners that had the same worries as himself as well as finance, finally raising US$850,000 to start the project.
ShapShap is the only multimodal platform that focuses on drivers and offers SaaS, dynamic pricing, and cross-pooling capabilities.
“This cross-pooling is ShapShap’s unique selling offer – drivers earn from numerous sources through one app,” Halilu explained.
Over 200,000 deliveries have been made by the business, which charges a commission on orders, to more than 4,000 customers. However, Halilu said he thinks the startup has a wider market possibility than just deliveries.
There is a digital hub provided. According to him, this digital hub includes verification, mobility, home service tasks, store, cash withdrawals, and package deliveries.
“What truly worked for us was that we personalized our ideas to the local community. Restaurant, grocery store, and other small business owners have been actively involved in the development of the product through regular engagement.
ShapShap’s long-term wager is to swiftly expand across the continent while selling the same technology it employs to other businesses.
As difficulties on the continent are common and are best solved locally, we plan to extend to other African nations, according to Halilu. By 2025, “We also plan to expand the number of drivers who make efficient deliveries to 1,500 and the number of deliveries that are optimized using environmentally friendly procedures and modes.”