Initially, owners of startups frequently concentrate on creating the best product and attracting customers. Isn’t this the core of entrepreneurship? Yes, but just up to a point.
Early in 2017, when I founded my first firm, I thought that entrepreneurship required three things: a product, customers, and income. The term “partnership” is just as significant to me now, over six years later, as the term “revenue.”
For startup founders, especially those who operate in Francophone Africa, partnerships offer a competitive advantage. As a founder, consider your strengths in your industry. Then, ask yourself, with whom do you need to form an alliance in order to improve your brand, positioning, and market value?
Partnerships are a network of business connections that you can create anywhere in the world, not simply where you now reside. Being able to communicate in English is therefore advantageous for your startup if you reside in a French-speaking nation in Africa.
You may establish connections with businesses, organizations, and even governments in Canada, the United States, the United Kingdom, Nigeria, Egypt, Kenya, and South Africa by becoming excellent in English. These nations, whether in America, Europe, or Africa, have some of the most advanced economies in the world.
It should be clear that understanding English boosts the likelihood of finding potential business partners and investors from around the world, even for a founder who resides in Senegal or the Democratic Republic of the Congo. An earlier statistic from Statista showed that only 2.5% of websites are available in French, whereas 63.7% of all websites are authored in English.
By improving your English, you can connect with companies, groups, and even governments in Canada, the United States, the United Kingdom, Nigeria, Egypt, Kenya, and South Africa. These countries have some of the most developed economies in the world, whether they are in America, Europe, or Africa.
It should be obvious that being able to communicate in English increases one’s chances of meeting possible clients and investors from all over the world, even if one is a founder who lives in Senegal or the Democratic Republic of the Congo. Only 2.5% of websites are available in French, according to a previous Statista study, whereas 63.7% of websites are written in English.
Last but not least, long-lasting business partnerships require effective communication. For the partnership to last for weeks, months, or even years, expectations from both parties must be understood, communicated, and met.
Source: techcabal.com
